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Human Sized Emoji’s Take Over The Globe on ‘World Emoji Day’

By - July 18, 2017
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Empire International Gulf

It’s the age-old method of a corporate giant of a world records authority conjuring up an easy-to-break world record that will be sure to get the worlds attention on a new film release. But did it really need this level of marketing, or will both the little and big kids at heart love the film regardless?

We hope the return on investment was worthwhile for film brand Sony Pictures, whose teams in several countries coordinated people dressing up as the faces of emojis for the purposes of setting a brand new quirky World Record and all in celebration of World Emoji Day 2017. An uncanny coincidence it certainly was not, but was it fun? Of course it was!

531 people in total dressed as the characters simultaneously around several countries of the world including in Russia, Brazil, UK, Colombia and Hong Kong.

Empire International Gulf

Empire International Gulf

Costumes included the winking face, smiling face, pizza and not forgetting the ever popular poop emoji.


Emoji fans in the UK gathered near Westminster for the London part of the challenge, where the grand total was also announced.

But no Egg-Plant… which may not have been a good idea!!

Now go watch the film release in August, because being world record holders certainly doesn’t come cheap nowadays… we checked!!!

Sony Pictures

The Emoji Movie is out in Cinemas worldwide on August 11th 2017.

Special Thanks to Empire International Dubai, UAE.

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