Fathers4Justice is a group that campaigns on behalf of mens rights in the UK and Ireland. They have made a serious call-to-action for government to appoint a dedicated minister to deal with the worrying rise in male suicide rates and levels of depression. And to get the wider campaign noticed, they are using humour to raise awareness around a number of serious issues affecting males in society.
The latest campaign by the group famous for their unique publicity stunts, is called ‘Save Our Sausages’ and it is the brainchild of Fathers4Justice founder, Matt O’Connor, who has been campaigning since 2001 following his own personal experiences.
Speaking to Matt on the day of the campaign launch he told us:
“Save Our Sausages (SOS) is just my way of using humour to get people talking about the many serious issues affecting men in our society today. Things such as depression, the rising rates of suicide, low testosterone, cancer death and violence are just some areas that we are addressing. As a father of three boys myself, I am just really concerned that there is a growing culture of silence around things affecting men nowadays and we really want to change that.” he said.
F4J
Speaking about his call-to-action for UK government, Matt said:
“I am very serious about my call for a government representative who leads a coordinated political response on behalf of mens issues. I fully appreciate and support the need for women’s rights and equality to be amplified daily, but there is a missing link to deal with the rising public health emergency with men.”
The campaign group launched the ‘‘ campaign at The Butchery in Forest Hill in London which is where their own brand of unique sausage were created and now on sale.
Made to a special gourmet recipe, they have named their product ‘The SOS Viagra Sausages’ which are put together using non-processed Welsh pork, seasoning, as well as some added special ingredients.
F4J
With the gusto of a marketing guru, Matt spoke about the range of sausages and told us:
“These sausages are historic in that they will give men a little extra sizzle. They are gourmet and the recipe includes the natural amino acid L’Arginine, some Horny Goat Weed and Ginseng. It’s like natural viagra and it will certainly bring all the boys and girls to the yard. But above all, they are really tasty.” he explained.
Matt also spoke about how he found solace in humour during his own personal struggles over the years and this is one of the reasons he chose to lead any campaigning with an element of innocent mischief and cheeky entertainment.
“I went through a difficult time following the breakdown of a relationship and I had my own experiences with depression. I found myself going through what so many other men go through with little help available and no one to turn to. I’m grateful I managed to find strength but so many others don’t make it through for many reasons. It’s time to raise more awareness around the serious issues affecting so many men and help name a difference.”
All sales generated from selling the ‘Save Our Sausages’ range are being donated to a number of men’s charities, including the veteran’s mental health charity: combatstress.org, Andys Man Club which helps tackle male depression and checkemlads.com, the testicular cancer charity.
The month of October is also ‘National Sausage Month’ in the UK and so an apt time to get your orders in. The SOS Sausages are available now from The Butchery outlet in London’s Forest Hill.
For more Information visit: fathers-4-justice.org
Special thanks to Matt O’Connor from F4J.
Written by: for Sputnik International
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