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So what do you do to commemorate a 100th anniversary for a dairy ice cream maker… well, if you are Kemps Dairy you go large and produce the “World’s Largest Ice Cream Scoop,” – how else can you show the might of the brand whilst also ensuring a large crowd of people get to enjoy a taste of the tasty ice cream!
By putting together a giant scoop… organisers carved 733 containers worth of strawberry ice cream (equal to the length of a football field of the frozen dessert) into a gigantic scoop at the Cedarburg Strawberry Festival outside of Milwaukee, Wisconsin, in USA.
Carved by five nationally-ranked snow sculptors from Minnesota Big Snow, the World Record-setting Ice Cream Scoop weighed-in at 3,010 pounds, and was verified on the day by the World Record authorities’ judges.
Once the record was officially set, hundreds of Strawberry Festival attendees had the exclusive opportunity to actually eat a part of Kemps’ historic scoop.
“Kemps is excited and humbled to celebrate a century of nourishing our communities through the wholesome goodness of our ice cream and dairy products with a record breaking celebration,” says Rachel Kyllo, Senior Vice President of Sales and Marketing for Kemps.
“What better way to commemorate the traditions of Kemps than by setting a delicious World Record? An historic celebration that you can eat!”
Indeed… and to think, any other ice cream maker worldwide has got to beat quite a big scoop of ice cream if they wish to set a new world record now… Haagan Dazs marketing guys, take note!
And for the Time-Lapse Geeks out there, check out the exclusive footage of how the giant SCOOP got formed behind very freezing cold doors for obvious reasons:
Credits: Kemps Dairy